Legal Definition
In a legal context, goodwill refers to the intangible asset representing the recognized value of a business's reputation or positive customer base, which is often capitalized and treated as an asset on the balance sheet. It represents the expected future economic benefit derived from a successful business operation.
Plain-English Translation
Imagine a company has a great reputation that makes customers trust them. 'Goodwill' is like the extra value that comes from that good reputation, which is important for deciding how much a company is worth.